Brief
The ESSEC Business School, under the impulse of Sarah Nokry and Eduardo Pereira,
seeks to bring out strong female figures.
They have therefore created Growth Lead'Hers which is a program
to increase awareness of entrepreneurship and female leaderships.
It consists of creating and publishing educational content
on the theme of women who make innovative companies successful.
Our mission was to create the ident of these videos.
First Leads
On this first briefing, a first lead appeared. It is about testimonies of life and destinies.
So we started on what characterizes the creation, namely the hand,
with its lines of lives that intersect and rise, on a blank sheet of paper
for a review of this story under construction.
What was missing on her first returns was the fact that they were strong women.
So we declined this concept with a woman's face.
Breaking the rules
Not being totally convinced, we looked for other ways.
We have to admit that as soon as we talk about new technologies,
we go for pure and bright atmospheres.
So we decided to go on an antinomic track and to go towards vintage, grunge: digital collage.
To add modernity and a little more pop, we added flashy colors.
Declinations and variations
Finally for the animation, we made a set-up of torn paper animation,
and made variations of colors according to the speakers.
Conclusion
It's important to properly define a brief, and to know how to retropedalize
when we see that a lead doesn't take, even if it's graphically interesting.
In the end, the digital collage gives a very singular atmosphere,
on which we took a lot of pleasure to work,
for a project which, we hope, will bear its fruits.
Credits
Client: ESSEC Business School
Date: March 2023
Date: March 2023
Illustration: Hugo Quentin
Animation: Adrien Boutin
